Sirius satellite radio remains one of the largest American broadcasters enjoying a great reputation and popularity owing to the diversity of channels and the wide range of tastes it suits. Although most channels cover music genres in general, subscribers benefit from an almost equal number of news, sports and entertainment channels available in ground and online formats too. The name of Sirius Satellite Radio has grown more popular over the years with the collaboration with famous names in the showbiz such as Howard Stern, who transfered his show to Sirius Satellite Radio after signing a five-year contract with the company. The Howard Stern Show started being broadcast on Sirius Satellite Radio on January 9, 2006.
Through the deal that Howard Stern made with Sirius satellite radio, he got the right to create three channels, of which only two have been founded so far. In fact Howard 100 and Howard 101 occupy the best positions in a top of the listeners’ preferences in the entire package offered by the broadcaster. The range of programs covered by Sirius Satellite radio includes news and talk shows, entertainment, music and sports, all with additional subcategories. Thus, for the music category you can choose from pop, jazz, country, R&B, pop and rock channels. To give a more comprehensive picture to the programs, it is enough to say that just for rock, you’ve got more than twenty-two available choices.
Sirius Satellite Radio offers only self-productions, and lots of shows are hosted by famous people, particularly on the sports channels. There are musicians, deejays and veejays as well as hip hop superstars like 50 Cent or Eminem who support the music and entertainment part of the programs, while political commentators deal with the news and major events in bulletins and talk shows.
In the market approach, Satellite radio has adopted a strategy based on exclusiveness and this is best reflected in the access to major sports events. Sirius satellite radio is the only broadcaster for all the NFL, NBA and CFL games. In fact, since 2005, there is not other radio program with more live NBA games than Sirius. Other worth mentioning achievements refer to the national horse racing talk show At the Races, as well as to the English Premier League matches that deserve all the attention; moreover, soccer remains a favorite two hour talk show topic from Monday to Friday.